Context
Chop App is a UK-based food delivery startup designed to make ordering meals as seamless as possible. By the time I joined the project, the team had already fleshed out most of the app’s core functionalities.
However, the Meal Kit feature, a unique offering that would let users order pre-portioned ingredients to cook meals at home, was still missing. I was brought in to help design this experience from the ground up, ensuring it integrated smoothly with the rest of the app while delivering real value to users.
Role
Timeline
Product Designer
Two weeks
Scope
The goal of this project was to design an end-to-end experience for Chop App’s Meal Kit feature. Beyond simply enabling purchases, the flow needed to guide users through every stage of the journey—from discovering meal kits based on dishes they wanted to cook, to completing their order with minimal friction.
Once a kit was purchased, the app had to provide all the resources a user would need to cook confidently at home.
This included clear visibility of the ingredients provided, step-by-step written recipes, and supporting cooking videos that catered to different learning preferences. The challenge was to ensure all of these elements came together in a way that felt seamless, intuitive, and consistent with the rest of Chop App’s design language.
Approach
To bring the Meal Kit feature to life, I focused on designing a clear and intuitive user journey that would feel both familiar and distinct within Chop App.
The process began by creating a dedicated navigation tab for Meal Kits, ensuring the feature had visibility and a clear entry point. Since it was a new concept for many users, I also designed a quick introductory modal to explain what Meal Kits are and how they work, helping set expectations upfront.
